Strengths of Google

1.      1- Google's position on the Web is solid. According to the analysis firm Efficient Frontier, Google held 75 percent of the search engine advertisement market in first quarter 2010. 

2.      2- Gmail, Google's Web-based e-mail shows steady growth, up 27 percent from 2009 to 2010, while the reigning Yahoo Mail is losing ground.

3.     3-  In addition to its search engine, Google offers consumers online productivity software, video and photo sharing services and mapping applications. Google has worked its way into the OS market with its mobile platform Android and its Web-based OS project Chromium.

4.     4-  Google's strengths are searching, development of Open Source Internet services, and running clusters of tens of thousands of servers.

5.    5-  Google hired a pair of very bright industrial designers to figure out how to cram the greatest number of CPUs, the most storage, memory and power support into a 20- or 40-foot box. We're talking about 5000 Opteron processors and 3.5 petabytes of disk storage that can be dropped-off overnight by a tractor-trailer rig. The idea is to plant one of these puppies anywhere Google owns access to fiber, basically turning the entire Internet into a giant processing and storage grid.

6.     6- The giant Google PC will be able to run Office applications, deliver Internet TV, and perform transactions. "Where some other outfit might put a router, Google is putting an entire data center, and the results are profound". The data center will be close to you, so the latency will be reduced, you don't need to install anything, the service is free, it works fast and it requires only a Google Account.

7.      7- Google retains a lock on the biggest slice of the Web search market, sometimes to the surprise of observers. Over the company's seven-year life, Internet users have typed billions of words and questions into the company's small, spare rectangular search bar.

8.      8- And Google's (GOOG ) share has only widened in the last 18 months. Since its IPO last year, Google's share of U.S. searches inched up to 37% of the market, while its profits exploded more than sixfold, to $343 million.

9.     9-  Messrs Brin and Page came up with what was for some time the best algorithm for searching web pages.

10. 10- Eric Schmidt, whom they hired as chief executive in 2001, figured out how to “monetise” Google's popularity by selling small and unobtrusive advertisements on related topics, so-called “sponsored links”, alongside the search results.