Threats of Google

Many comments dealt with Google’s weakness and the possible threat’s to Google’s market dominance . we are now trying to identify these threats and weaknesses.

There are 4 types of threats and weaknesses have been identified .

1. legal threats

·         Antitrust suits against Google

·         Copyright infringement suits

2. internal weakness

·         Inability to hire or retain key people

·         Inability to scale operational processes

·         Top management issues

3.strategic threats :

·         Acquisition difficulties

·         Competition  with incumbents

·         Disruptive innovations

·         Inability to control point of entry

4. other threats

·         Interruption or failure of Google’s services

·         Privacy concerns

Open source’s ecosystem threats